february goals recap + march goals
I love sticking my head in the clouds, thinking through audacious ideas and asking "what if?" If I could, I would haul up my whole body and live up there. Constant daydreaming, however, lacks a certain satisfaction. It's from taking dreams to reality where life flows and adventures skyrocket.
In February, I started the arduous and tenacious trek from a dream to reality and stumbled upon a harsh realization: my big dreams would require years of tremendous steps. Realism isn't an often welcomed guest in the clouds and it's often the cause of such a rough journey.
As such, I had two options this month - abandon all dreams or take those tremendous steps, slow and steady. Of course, it was the latter. I've already sunk myself in this deep - no turning back now.
So, my focus shifted from adding letterpress to the shop to creating with what I already have. Instead of making large purchases, I dug deep into my current resources to create new ideas and refine old ones. Taking slow, but strong steps to create a solid foundation for those crazy "what if" dreams.
Consequently, my February goals veered off course a bit. Directions I believed I was headed took a break while other unexpected ones throttled forward. I'm taking comfort in that, however. Goals have become looser in my every day routine lately. They're helpful catalysts; but, when things suddenly go in a different direction, those goals are changing with me, not me with them. Achieving goals is no longer success for me; using goals as a proper tool to guide me is success.
February Goals Recap
Product Development
- add updated mug to the shop
Didn't happen (see above!)
- add new notecard options
Education
- make a "syllabus" of visual branding teachers to improve in that area
Didn't happen, but I did sign up for Danielle's Etsy course. So far, I've seen a dramatic improvement in views!
Marketing
- post to IG, FB and blog consistently
Mostly, although I gave myself some grace here in order to continue focusing on my work
Wholesale
- Reach out to 5 boutiques
Didn't happen since I was focusing more on these smaller projects!
March Goals
Product Development
- add new cards, printable invitations and updated mugs
- experiment with new product ideas/techniques
Education
- taking a break this month!
Marketing
- post to IG, FB and blog consistently
- revisit blogging strategy
Wholesale
- send out 5 letters to potential stockists